Patrick Wind Course AdsacceleratorPatrick Wind is the actual CEO of Ads Accelerator. This is a portal where businessmen can get support to upgrade their businesses. This man has been giving the necessary capacitation, tools and online support to thousands of businessmen that had been grown their businesses with some advanced advertisements on social media platforms like Instagram and Facebook. Being a successful e-commerce entrepreneur is not easy. After failing 3 times in a row with 3 different e-commerce stores, Wind learned that sometimes digital marketing requires more than just attract traffic to your website.
How this man is starring in the e-commerce world?Patrick Wind has been nominated by the exclusive magazine Forbes 30 under 30 and this is by his numerous successful courses and methods that he tested to attract and convince new audiences with amazing posts, ads design and campaigns. The motivation to dominate and learn everything previously said, made him invest 3 million euros on more than 100 brands. This investment returned him a profit of 10,4 million euros on selling’s for these brands. By the success of his marketing strategies, some international brands are implementing Wind’s strategies as well as some brands like ASICS, Bioderma, and DiamondSupplyCo and some European startups like Meller, HolaLuz, and 21buttons. Patrick wants to implement his vision on AdsAccelerator.com to democratize advanced skills on KnowHow and Digital Marketing. In this digital century, unfortunately, these strategies are just available to big enterprises that receive direct support from his Facebook and Instagram key accounts. On the other hand, smaller enterprises don’t receive any kind of marketing help, for this reason, they lack more opportunities and suffer a marketing disadvantage.
Common mistakes on e-commerce and how to solve themWind confirms that a lot of e-commerce sellers are using boring and static advertisements in the incorrect format and they are trying to reach the wrong audience with the wrong message. Some of them don’t even know how to configure their retargeting funnel properly. This is because they are doing it in a static way instead of playing dynamic ads of products, collection ads and that kind of stuff. For that reason, they are using the incorrect format. Wind advises us that we shouldn’t focus anymore on CPC or Cost Per Click, not focus on CPM, what is raising and neither focus on relevancy points. These 3 KPI is what everybody is focusing on nowadays. Based on an Adweek article it says that we shouldn’t worry about traffic prices we should worry about traffic quality and it doesn’t matter if it is cheap or expensive. If KPI lower funnel remains stable or even upgrades. So the only three KPI that we should focus on are; Conversion rates, anything related to the purchase, and volume or purchase values. Wind says in most of his courses that we should focus on initial payments, unique compliments to be considered as one in the process and after it, focuses on the number of purchases and the value that it gets. Forget about Upper KPI which everybody focuses nowadays. We understand that traffic can be pricier but if it converts properly and the quality level is high it won’t matter about traffic prices.
Wind’s thoughts about digital marketingThis man assures us that in the first place, CPM or Cost per thousand impressions are increasing drastically if we compare it from January 2018 to January 2019 in the US. CPM for Facebook and Instagram has increased by 96% what it means that it cost double to reach the same number of people what is really bad. If you keep the same conversion rates throughout client’s whole way, the advertisement investment returns will reduce 50% Instagram and Facebook statistics indicate something that every e-commerce seller needs to know and it is that more than 25% of active users say that most Facebook ads influence in their online purchases. This can increase the interaction and participation of three more times by the implementation of Video advertisements instead of one single picture ads on Instagram. The Average CTR on Facebook in all industries is approximately 0,1% and 7% of Instagram Users actually interact with these advertisements.
How to optimize your selling funnels
Wind wants to spread a message via his workshops and courses that are directed to the right people. The intention of this course is to find people to convert them into this marketing type.
Readjusting strategies not only with Boring ads but implementing sequential ads like a redirecting sequential funnel.
From day 1 to day 3 the user will be impacted with a dynamic advertisement and if the user hadn’t bought something until then from day 4 to day 7 it will display some testimonies, product reviews or even an influencer.
It will also display a different message to bore users in the next 14 or 30 days. The main idea is to remain relevant by telling you a story in a sequence of ads and this definitely makes a big difference.
A sales funnel is important to any E-commerce business because it illustrates the user’s perspectives to becoming into clients. A small store can market its products to a thousand people but just a small percentage will become potential customers.
As a result, the optimization of your sales funnel is parallel to the optimization of conversion rates.
Wind specify that there are 3 ways to design your sales funnel to get the maximum conversions:
AIDA model: thanks to this model you will be able to determine what do you have to do to hookup people into your products, people get to know your products, wish your products and act buying your products.
Metric-oriented funnel: Take a look at your pages and its potential value, understand key metrics that will help you visualize how you are achieving your goals and how to prevent any leakage.
Enhanced E-commerce model: This model will allow you to focus on general trends and it also gives you information about individual products or segments.
Changing the seller’s behavior to make them grow
Wind establishes 2 practice answers. The first one is a marketing answer and the second one is a business answer. Let’s begin with a Marketing answer.
There are two channels where Wind personally sees a lot of potentials this year and probably the next year too. One of them is YouTube, where they just added a function to combine
Goggle Shopping with YouTube what is really great.
A better-explained example of this can be this: Imagine that you are watching YouTube videos of Nike or just a single sponsored soccer player sponsored by Nike and below it, you can see all featured products that you saw in the video converting them into purchasable content. This will be something huge this year and probably next year too.
Patrick Wind’s perspective refers that when you are in the E-commerce industry, something that many European Industries are forgetting is the Pinterest platform.
Wind works with an e-commerce business that sells women jewelry and the target audience of Pinterest is 80% women and all of them in an Age range from 25 to 40 years old. Being this a wealthy female audience is a smart strategy.
For businessmen, Pinterest is a very clever idea because Pinterest has just released the chance to publish ads in the same way that Instagram and Facebook do. This is quite simple but CPM is lower, we know that CPM is not important but it still being a KPI indicator.
Now, from a Marketing perspective, this takes advantage of the electronic sea and the constant fight to catch the golden fish that everybody wants to catch. For this reason, is time to try new channels where big enterprises are not in yet?
That could be Wind’s marketing answer, now from a business perspective. Wind started with a Startupcompany and most of the e-commerce business which he worked with started being small and unrecognized and through time it became bigger.
Some of them with billing of seven and eight digits. At this moment each one still doing businesses without any external connection.
Focusing 100% on the Digital world is a risky idea with all these big enterprises which he works with, especially with those with eight digits income, those enterprises have an off-life strategy and especially that company that sells women jewelry is doing half of its billing ofline